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Sites that can incorporate these elements into their design will connect with users in a meaningful way by providing functionality and an interface with which they're already familiar.

将这些元素融入网站可以保持和用户的接触，从而提供他们所熟悉的功能。

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Familiar examples are travel sites like Orbitz and Kayak, which search multiple databases to find cheap airfares and hotel rooms.

熟悉的例子有Or bitz和Kayak一类的旅行站点，它们从多种数据库中搜索便宜的机票和酒店房间。

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Familiar Web sites, like Google Maps, make it easy to get started, and advocacy sites like City-Go-Round give you the mobile tools you need to make it convenient.

和Web站点类似，比如Google Maps，它帮助您轻松地开始使用，还有倡导网站，比如City - Go - Round，它为您提供使利用更便捷的所需移动工具。